21st Century makes a healthy, strong Web presence vital need for companies in all industries. Failure to have a recognizable company Website is almost invisible. Considering the vast global competition, companies (especially new or smaller companies) without such a digital card ‘have little hope of success. Here are some things you should consider when trying to achieve health Web presence and future business growth.
Many small / new companies play with the idea to start their web presence by taking advantage of free web hosting offer. This is a drawback, however. First of all, there are resources such as bandwidth and storage capacity usually limited free hosting plans. This means that the business grows, upgrade or modify the host becomes necessary. The process of upgrading / changing hosting plans could prove to be more expensive than using paid-for hosts in the first place.
Second, and in this context, more importantly, free hosts usually provide users with domains that are bound to the host company. If, for example, you can create a site to sell jewelry with free hosting plans, domain name would be something like this: yournamejewellery.hostcompany.com. If the other hand, you paid-for host, you will be able to choose their own personal domain name, which could look like this: yournamejewellery.co.uk. The latter looks much more professional than the former. It also signal to potential customers that you care enough about your business to invest in its own domain name. In other words, personal domain name adds credibility to the company.
Websites obviously have to be attractive. It is, however, much more professional Website design and looks alone. In order to attract and please both customers and search engines, business websites in accordance to a certain extent with current design trends. They also have to be user-friendly; easy to navigate and accessible from any device, from desktops and laptops to tablets and mobile phones. If you have little or no experience at all in designing user-friendly, attractive sites, hire a professional designer. This may not be cheap, but well designed site will help to strengthen your presence and usually reward your initial outlay very quickly.
Copy and Content
Website copy and content to be in accordance with the business, informative and / or entertaining. In short, they have to be worth the guests. Visual content such as pictures, videos, graphics, etc., to be powerful, but needs to be small enough to prevent the slow loading times. Text copy / content must be well written, easy to read and no grammar or spelling errors. Optimizing both the copy and content for the search engines with the help of appropriate, well-researched keywords without ‘keyword stuffing’ the site is equally important in ensuring Internet presence is healthy and strong. Again, enlisting experts to assist you in creating the appropriate copy / content and Search Engine Optimization can be a profitable option in the long run.
You can significantly strengthen the web presence and increase your target audience significantly by creating and regularly updating company profiles on social media networks (Facebook, Google + and Twitter, Pinterest, LinkedIn, and so on). Providing a unique, fresh, informative, educational and entertaining, even fun content and engage with other users on a regular basis is important to create a healthy web presence. So to avoid excessive sales talk and dubious methods such as ‘sock-puppeting’ (creating fake profiles to send positive comments / Reviews of your own business). Linking these sites back to your website is of course also necessary. This, of course, leads neatly to the next step to create a solid web presence, ie link building.
Having appropriate in and outbound links on your site is also an important part of ensuring a solid Web presence. For obvious reasons, it is important to only link to reputable websites. Such sites can be linked to a blog or other industry related Websites, for example. The main point to remember is to have organic links. In other words, it is necessary to form relationships by providing content that is valuable enough for others to want to connect with, rather than ‘harvest’ the so-called “link farms”. Such farms ” can provide a virtually limitless number of links, but many of these links characters from / lead to less than reputable sites. Use of these links could easily backfire and cause your site to be penalized or black listed by search engines.